Gamechanger Projects

How will you become a Gamechanger?

The Global AMP is all about transformational growth, of you as a leader, and how you can drive transformation in your business.

It’s not just about leading your current business, sustaining the strategies that others have created. As markets change, your business needs to change. You as the future leader, need to take your business to the next place. To change the game.

That means thinking beyond your current strategy, and your ways of competing and operating – beyond what your current leaders think, as priorities and possibilities. You need to challenge the conventions, the assumptions, and the limits.

Why does the Gamechanger Project matter?

This is your opportunity to develop a new blueprint for the future of your business – or even a new business of your own – and how you will make it happen. And it’s real. Not an exercise, or fantasy. Your future business starts here.

The gamechanger project is one of the most valuable parts of the Global AMP. Both in terms of learning, and ensuring you and your future business get a significant return on your time and financial investment. The project runs throughout the duration of the program – helping you to apply all the best ideas and tools as you progress – and presenting your blueprint on graduation day.

As Global AMP academic director, I’m here to help you. You can also talk to people in your own business – maybe find a sponsor (your CEO?) or develop a project team – even during these early stages. We will have group sessions, and one-to-one sessions, including during each of the XDots at the end of each module.  And you can contact me at any time for advice.

What are some examples of Gamechanger Projects?

Over the last few years, Global AMP participants have each developed their projects, and then taken them back to their businesses for implementation, and to shape their own futures. Here are just a few examples:

  • In USA, Eloine is founder of a PR agency supporting African business. She had a passion to do much more for African companies, creating a venture fund and start-up incubator, connecting Africa with the world.
  • In Portugal, Ricardo is CEO of a real estate business. He wanted to do more for clients, shifting from selling homes, to being a lifestyle hub for local communities, delivered with partners, driving new growth.
  • In South Africa, Carel is MD of business banking. He wanted to improve the speed of offering business loans 10 times. He transformed the process, cutting through old red tape, and lunched a new service.
  • In Turkey, Ahu was CEO of her family’s traditional car parts business. While sustaining the old business, she created a new ventures business to drive transformation, launching an electric charging business.
  • In Mexico, Carlos was COO of a leading alcoholic drinks business. He wanted to explore how to tap into the fast growth craft beer market, and so created a new business model to support independent brewers.
  • In Dubai, Sophie was founder of a woman’s forum and investment fund. She wanted to shift online to reach more people, creating a platform ranking companies on diversity metrics, and driving improvement.
  • In Latin America, Carolina is CFO of an energy business. She explored how to use a key asset – the optic fibre distribution network – in new ways, shifting to also become a communications business.

Sometimes, people even find that the project takes them in new directions, and they start a new venture, either within or beyond their existing business, to make their dream come true.

How can I use the Gamechanger Toolkit?

You are smart and experienced, so you don’t need to just follow a process. But to help you, I have developed a toolkit with a wide range of templates and frameworks to help you think, and apply the Global AMP content.

  • Gamechanger Toolkit … a collection of templates to help you think and develop, over the 6 months of your project

Use the tools gradually during the program – we will focus on specific ones, in specific sessions – but also you can jump around and explore ideas, go back and redo the early tools again later, and embrace others too.

I have brought together over 200 resources – inspiring articles, trend reports, case studies, toolkits and more – which you can explore for inspiration as you wish.

  • Future Recoded … useful resources about futures, trends, scenarios, purpose, and change
  • Growth Recoded … useful resources about strategy, markets, brands, customers, sustainability
  • Innovation Recoded  … useful resources about innovation, creativity, design, business models
  • Work Recoded… useful resources about people, organisations, teams, agility, transformation
  • Leadership Recoded … useful resources about leadership, courage, and high performance

I have also profiled over 100 business leaders, and 100 most inspiring companies, largely through one to one interviews and published in my various books. You can dip into them here:

  • 100 Leaders … from Anne Wojcicki to Bernard Arnault, Cristina Junqueira to Ben Francis, Zhang Ruimin to Zhang Yimin, and many more.
  • 100 Companies … from %Arabica to 1Atelier, 77 Diamonds to A Boring Life, Aerofarms to Alibaba, Babylon and and more.
  • Leadership Letters … inspiring letters including Satya Nadella’s first day as CEO, Richard Branson to his grandchildren, and Jack Ma stepping down
  • Leadership Videos … inspiring videos of great leaders, like Jeff Bezos, Emily Weiss, Tan Le, Tobi Lutke, and Warren Buffett

Additionally there’s a wide range of useful resources – personally, I chose to search for new insight and ideas in Business Insider, CB Insights, Fast Company, Inc Magazine, McKinsey Insights, Strategy & Business, and many others.

Inspiring leaders, shaping the future

I want you to be curious and interested in the future – just like these leaders, who have combined personal passion and business acumen to revolutionise markets and drive radical innovations in recent years. Watch these short videos, consider what is driving them – how they think, how they act – and also check out their businesses directly, to explore what they are doing right now.

What can you learn from each of them?

#1 Tan Le, founder of Emotiv …  is merging the human brain with technology and blurring the line between science fiction and reality. But before changing other people’s lives, she had to change her own.

Read more about Tan Le: Connecting you, your brain, and the world

#2 Sebastian Thrun, founder of Google X,Udacity and Kitty Hawk  this tech wizard used to head up Google X and hold a tenured teaching position at Stanford University. He is now on a mission to change the way the world learns.

Read more about Sebastian Thrun: AI scientist creating the future of education and travel

#3 Anne Wojcicki, 23andMe co-founder & CEO …  on the benefits of DNA testing, and the future of medicine. Recently she partnered with Richard Branson’s Virgin Investments to take the genetics business public.

Read more about Anne Wojcicki: Decoding and recoding the future of healthcare

#4. Jessica Tan, Co-CEO of Ping An, and founder of Good Doctor, the world’s largest healthcare platform…  joining PingAn, one of the world’s largest insurance companies, to explore future possibilities for growth … how to use the huge assets of the business to seize new opportunities, in her case the customer base and the emergent healthcare market in China.

Read more about Ping An: The World’s Largest Insurance Company


#5. Neil Blumenthal and David Gilboa, co-founders Warby Parker … the four founders were students at Wharton business school. Fed up with the high cost of prescription glasses, they decided to do something about it.

Read more about Warby Parker: Designer eyewear at revolutionary prices 


#6. Jane Fraser, CEO of Citigroup … recently stepped up to CEO, and became the first woman to lead one of Wall Street’s top banks, saying that leaders need “curiosity, creativity and courage”. However the bank has many challenges in a rapidly disrupted world of financial services.

Read more about Jane Fraser: First Lady of Wall Street

#7. Bernard Arnault, LVMH chairman and CEO … his personal wealth of almost $100 billion makes him the wealthiest man in Europe, and fourth richest in the world, which is not bad for an engineer who joined his father’s construction company at 22 years old. He is the mastermind behind the world’s biggest luxury group, LVMH – from Christian Dior to Dom Pérignon, Louis Vuitton and Givenchy, Sephora and Tiffany – and has multiplied market value 20 times under the leadership.

Read more about Bernard Arnault: Leader of the world’s most luxurious brands

#8. Patrick Brown, founder and CEO of Impossible Foods … the Stanford biochemistry professor decided he needed to change his role, to make a bigger difference to the world. He left his academic job, and started up the plant-based food company Impossible with a mission to eliminate animals from the human food chain. The Impossible Burger, with the secret ingredient of heme, from the clover root, was just the start – with rapid growth into adjacent categories, channels and global markets.

Read more about Pat Brown: creating the Impossible Burger

#9. Emily Weiss, founder and CEO of Glossier … the Vogue columnist used to also blog for people interested in cosmetics. She would ask them to open up their bathroom cabinets to share their favourite brands and beauty tips. Then she, and they, said why dont we create our own brand – Glossier was born as a community-based brand, with products co-created with consumers, and co-marketed by them. Mostly online, she adds to the experience through pop-up stores, with Prosecco and cupcake parties!

Read more about Emily Weiss: Co-creating beauty for the Instagram generation


You can watch more videos of inspiring leaders brought together at Leadership Recoded

You can contact me anytime about your project. My email is