XMarketing Masterclass in Istanbul

December 5, 2016 at Istanbul


Markets have changed. Customers have changed. Has your marketing? Have you?

A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to connect businesses and customers, in relevant and profitable ways.

A new approach to marketing is therefore required. Some of the new approaches, and maybe the language, will be familiar. But not all, and not joined up as a fundamental approach to driving business performance. Together, some call it Marketing 4.0 or Exponential Marketing, but whichever labels you apply, it involves a seismic shift in philosophy and practice.

It fundamentally challenges every marketer who still turns first to their strategic plan. And then to their advertising agency, or even their web developer. It is fundamentally digital in mindset, but human as well as technological. It demands analytical thinking, content and networks, but also vision and creativity. It requires new types of leaders, and a new mindset for every marketer.


  • Will Elon Musk take you to Mars in 2025?
  • 2016, the year of Amazon Dash and Pokemon Go
  • There’s never been a more scary or exciting time (aka Turkey)
  • Michelle Phan could be the biggest brand in the world
  • Creating a revolution in finance, retail, and healthcare
  • Will brands like Akbank, Ulker, and Vodafone be here in 2025?
  • What’s your brand’s 10X?

Idea 2 : THE 10X RULES 

  • Growth Hacking: Why the strategy process is dead
  • Customer Immersion: Deep diving for designer insights
  • Platform Innovation: Reinventing markets and business
  • Brand Storytelling: Making ideas human and contagious
  • Social Influencers: Forget advertising, think movements
  • Enabling Experiences: from hype to help, the job to be done
  • Exponential Impact: amplifiers and accelerators of growth


  • Rethinking your marketing with “the 6Ds of Exponential”
  • Machines, robots, AI, AR, VR and the singularity
  • What can we all learn from Snapchat’s story?
  • Being human, time with friends, creativity and giving back
  • Be inspired by East India, Surfair, Tencent and Vice
  • Beyond the bullshit, where do you start?
  • You

Download a summary of the masterclass XMarketing: The Next Rules of Marketing

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