The Inspiratorium with Nestle Skin Health

September 4, 2018 at Barcelona, Spain

Download: Summary of “The Inspiratorium

“The best way to predict the future is to create it” said Abraham Lincoln.

The best opportunities for business – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product, or even the business itself – but by innovating the market.

In the old world we accepted markets as a given – the status quo – and competed within it, with slightly different products and services, or most usually by competing on price. Most new products were quickly imitated, leading to declining margins and commoditisation. Most companies now receognise that this is not a route to long-term success in a rapidly changing world.

Fast-changing markets demand fast-changing businesses.

Leadership … Be the change

Leaders amplify potential by enabling teams to achieve more. They do this through a more collaborative and coaching approach, rather than top-down management.

Their starting point however, is the future. Leaders are the drivers of vision and change, but also enablers of innovation and growth. They create an inspiring vision of the future, make sense of change, build a sense of possibility. They make new connections, bringing together diverse talent, activities and partners. As Ghandi said, the challenge is to “be the change” – to change yourself, and to be the starting point for others.

Leadership comes in my different styles. Inspiring, empowering, quiet, humble. One thing for certain is that it has to be real, to be authentic, and that means finding the right style for you, as well as your people. Elon Musk leads through vision, but mostly by getting stuff done. Jack Ma leads through provocation and challenge, and with cult following. Mark Parker leads with collaborative innovation, one of the team who stepped up. Mark Zuckerberg leads by doing stuff. Every leader leads a little differently, and leadership itself can be found at every level of the organization.

The 21st century business leader is different. Whilst past leaders won through hierarchy and power, the world has changed. Technology enables new ways of working, organization structures have inverted, and organisations win through collaboration inside and out. The old model was about 2C – command and control. The new model is about 4C – catalyst, coach, connector and communicator.

Nestle Skin Health … changing the way we think about skin

Nestlé Skin Health wants to change the way the world thinks about skin health. Given the important role our skin plays in each of our daily lives, the company focus on science-based solutions for skin health is the way we seek to enhance the quality of people’s lives.

It is part of Nestlé’s global business portfolio. To meet a broad range of skin health needs, we offer a range of leading medical and consumer skin health brands, through three business units: Prescription, Aesthetics (both under the Galderma brand), and Consumer care.

The Inspiratorium … Ideas and Disruptions, Moonshots and Exponentials

1. World Changing: making sense of relentless change – markets and technology, business and consumers – to find new opportunities for growth, to rethink markets and business, to find new ways of competing and engaging customers/consumers

  • We will see more change in next 10 years than last 250 years
  • In every sector, change is fast disruption, challenge and possibility
  • What can we learn? Alibaba to Amazon, GE to GoogleX, SpaceX to Xiaomi
  • How do you make sense of this world? How do you innovate? How do you win?
  • Start from the future back, work from the outside in, think 10x not 10%, just try it
  • Success today is not just about steady state, its about speed, agility and exponential

2. Disruptive Innovators: companies winning through transformation – how the healthcare, and every sector is shaken up – learning from the winners, how they harness the new digital technologies, how they drive innovation in everything they do

  • Alibaba – How can we learn from the “New Retail” concept of Jack Ma and his team?
  • Whats App – How can we learn from the messaging business worth $18billion in 3 years?
  • 23andMe – How can we learn from the DNA profiling business that is transforming mindsets?
  • Red Bull – How can we learn from the “energy” brand strategy that goes far beyond the product?
  • Glossier – How can we learn from social-based beauty business, co-creating cosmetics together?
  • Tesla – How can we learn from Musk’s automotive vision, in particular the business model?
  • Netflix – How can we change an entire industry, like Netflix did the world of home entertainment?

3. Innovation Leaders: be the change that drives innovation to create the future and deliver the vision, more agile and adaptive, empowering and experimental, resilient and focused – to be bold, brave and brilliant. 7 imperatives:

  • Start from the future back – Jump to the future, then work backwards to redefine today
  • Work from the outside in – Think like the customer, the problem to solve, and enabling more
  • Reframe the proposition – Add more value by redrawing the box, the solution and experience
  • Reinvent the business model – Explore how you could deliver it different, practically and commercially
  • Multiply the impact – Harness the network effects of partners and communities to be exponential
  • Deliver it faster – Combine design thinking with lean development and agile implementation
  • Lead with a future mindset – Leaders seek growth and progress, purpose and passion, persistence and courage.

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