Global AMP Module 2 at IE Business School: Growth Engines

March 22, 2021 at IE Business School, Segovia (World Heritage Site), Spain

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s time for leaders to step up, to create a better future

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

New ideas for leaders to accelerate business recovery

The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new business models, new ways of working, and new lifestyles.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

With a more liquid learning style, more accessible and convenient

To make the Global AMP program even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more liquid learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow. The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

Delivered by top business leaders, thinkers and experts

I will be joined by some of the world’s most inspiring and thoughtful faculty. This year it includes

  • Jim Snabe, chairman of Siemens and Maersk, one of the world’s top leaders
  • Tendayi Viki, a psychologist-based innovator, partner of Strategyzer
  • Antonio Rodriguez Nieto, the world’s top project manager
  • Joost Minaar, half of Corporate Rebels, all about making work more fun
  • Bernard Marr, the world’s leading expert on big data, and more
  • Verónica Reyero, anthropologist of a more human future.

They add to the existing IE team that includes

  • Mark Esposito, leading futurist and AI pioneer
  • Terence Tse, expert on the future of finance and healthcare
  • Juan Carlos Pastor, leading on authentic leadership; media expert
  • Lola Martinez, media expert, on storytelling and presenting
  • Marcos Cajina, on the neuroscience of emotional engagement
  • Steven MacGregor, on executive fitness, and many more

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – a personal leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership – and a personal “Gamechanger” project in which we work with you over the entire duration of the program to help you develop your own blueprint for transforming the future of your business, or industry.

Starting in September 2020, or January 2021

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

There are two alternative start dates – September 2020 or January 2021 (for the online module 1), and both groups will then merge together in March 2021 (for the residential module 2, and all subsequent modules). This gives you the option of starting at a more gradual pace this year, or waiting until the new year, when we all hope to return to less unusual times).

Module 1 (Online, half-day Fridays): Sep 25th – Dec 19th, 2020
Module 2 (Residential- Segovia Campus): Mar 22th – 26th, 2021
Module 3 (Online, half-day Fridays): Apr 9th- Jun 19th, 2021
Module 4 (Residential- Madrid Campus): Jun 28th -Jul 3rd, 2021

We are really excited by this new format, and also by all the enhanced content for the program. There never has been a more urgent or important time for leaders to step up, to make sense of a changing world, and prepare to create a better future.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Gamechanger Projects: Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

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