Business Innovation Lab

November 11, 2015 at IBC Innovation Factory, Kolding, Denmark

The Executive Leadership Programme is the essence of latest knowledge from IE Business School, which is consistemtly ranked among the top 5 European Business School according to Financial Times.

The first module will be handled by HPI School of Design Thinking, a sister organisation to the famous D-School at Stanford University.

The programme is targeted executives, high level managers and specialists who don’t have the need or the time for a full Executive MBA.

Our strategic challenges cannot be solved solely by traditional thinking and classic business models. We need new thinking and new ways of doing thinks – to be more innovative also in our business models. The rapid development makes it impossible to plan strategies that can run for many years into the future.

Our strategic thinking needs new inspiration. This inspiration could be found in fields like anthropology, where the crux is to understand customers and phenomenon in a broader sense is that one based on technology alone. Design is not only product design but also design of business models and the two combined. Just think of IDEO’s and Apple’s revolutionary strategies. This is the next wave of methods and tools to create winning strategies.


We started by seeing the world differently, using Design Thinking. We then explored new strategies for our businesses through Gamechangers and New Business Models. The final module is about strategic execution, focused on what it takes to engage your business in your big idea, deliver it effectively, and your leadership role in executing that successfully.

However turning a great idea into successful results is never easy. The Economist says that 57% of companies fail to implement their strategies. Harvard found that companies typically only deliver 63% of their promised impact. And AMA found that only 3% of leaders think their corganisations are good at execution. Yet market leaders are 35% more likely to prioritise strategy execution over formulation. Both matter, but doing it matters most.


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