Big Data + Big Ideas = Big Impact

September 16, 2016 at Antibes, France

Read Peter Fisk’s blog post The Business Case for Big Data

Download a summary of Peter Fisk’s keynote: Big Data + Big Ideas = Big Impact

ECMA is the International Network of Folding Carton Organisations; carton businesses, national carton associations and suppliers to the carton industry.

The theme for this year’s ECMA Annual Congress is ‘Big Data – The New Folding Carton Industry’.

Big Data could become one of the most important drivers of change in the packaging industry. Big data has the potential to fundamentally change the way businesses compete and operate and could provide a competitive edge to those companies that invest and successfully derive value from their data.

In this keynote Peter will explore specific topics including

Big Data … transforming every industry, the fuel of the digital revolution

  • Using consumer insight to design new solutions, experiences and business models
  • Every business is physical and digital, how big data enables omnichannel marketing
  • Google to 23&Me, Crystal to Dominos, Nespresso to Tesla

Big Ideas … creatively applying data to innovate business models, and brand experiences

  • P&G’s deep immersion to explore new consumer insights about packaging
  • Amazon Dash transforming the way people buy food, changing the needs of packaging
  • Fish People bringing authenticity to food, through personalisation and traceability

Big Impact … the opportunity for packaging to embrace big data, and add value to brands

  • Differentiation and personalisation, where packaging enables consumers to do more
  • Speed and agility to anticipate, track, and respond to fast-changing markets
  • Security and protection to build transparency and trust

Download a summary of Peter Fisk’s keynote Big Data + Big Ideas = Big Impact

Read Peter Fisk’s blog post The Business Case for Big Data



More about Big Data:

Changing world of packaging

30 examples of creative packaging design

From cereal boxes to ready meals to pharmaceutical packaging, folding cartons are a key product in the global packaging market. This market, valued at $140,000 million in 2012, continues to grow and is forecast to be worth $184,000 million in 2018.

This growth will be fed mainly by the continued and growing demand for health care products, as well as cigarettes, dry foods and frozen/chilled foods, especially in emerging economies, while demand in the developed regions is likely to be somewhat muted in comparison.

Below Smithers Pira highlights five key trends which are affecting the folding carton market

Migration barriers

The migration of contaminants through cartonboard used in food packaging has been a cause for concern since 2010, with the identification of mineral oils from recycled newsprint as a potential threat to consumer health.

In June 2012, the Food Standards Agency (FSA) announced the development of a scanner that is capable of detecting the unintentional transfer of chemicals, including substances used in printing inks, from the outer surface of food packaging to the inner surface in contact with the food.

As a result there has been a surge to develop a barrier that can prevent the migration of both known and unknown substances, which could prove harmful to consumers.


Driven by the need to reduce costs, as well as the desire to attract positive publicity, brand owners are constantly striving to reduce the amount of packaging used in the distribution of their products.

Initiatives such as the Kraft Foods “Better World” sustainability programme, which aims to make packaging “less and better”, have seen a reduction in overall packaging consumption volumes, with Kraft achieving a saving of 10% on the packaging volume of its Easter egg packaging.

Single serve packs

The trend towards smaller packs to reduce packaging volumes is offset by a simultaneous move towards single serve packs in many end-use sectors. This trend tends to result in overall packaging volumes increasing as smaller packs consume more material in their packaging than the larger packs they replace, per volume of packed product.

The demand for single serve packs is being driven by the growing number of single person households, alongside increasing demands on consumers’ time resulting in families eating at varying times of the day. These trends resulted in more than half of the new product releases in the UK prepared food sector being in single serve packs in 2012.

Printing techniques

Brand owners are becoming increasingly demanding of converters and printers in efforts to differentiate their products in an ever more crowded marketplace. This is stimulating innovation in packaging design and printing techniques, with an increasing requirement for additions to packaging such as QR codes, holographic images, Fresnel lenses and other 3D devices.

An exciting innovation that brand owners are starting to incorporate into their packaging is the use of digital printing. This is driven by a growing demand from brand owners for seasonal and promotional packaging designs that can be achieved via digital print. Up until recently the applications of digital print in the market for folding cartons has been limited, but developments in the last few years have made it a viable and promising option.

Smart Packaging

Developments in printed electronics are bringing the development of smart packaging closer to economical implementation by reducing the previously prohibitive costs associated with this technology.

Driven by ageing populations needing more sophisticated packaging in applications such as medicine monitoring, coupled with rising disposable incomes and stricter legislation and control, demand for smart packaging is growing. As this innovative area continues to grow, it will have an unavoidable influence on the packaging market.

This research is based on Smithers Pira’s report The Future of Folding Cartons to 2018.



Download a summary of Peter Fisk’s keynote: Big Data + Big Ideas = Big Impact

Read Peter Fisk’s blog post The Business Case for Big Data

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